Liana Fuente is a fourth-generation entrepreneur, legacy-builder, and proud Tampa native with a passion for people, culture, and community. Known for her bold vision and deep authenticity, Liana spent over 15 years as the Vice President of Brand Development for Arturo Fuente, one of the world’s most iconic cigar brands. During that time, she oversaw global marketing, public relations, special events, and digital media—while serving as one of the most recognizable faces of the Fuente family.

Her journey began much earlier: working retail while attending Tampa Catholic High School, professionally dancing to Latin rhythms like salsa and merengue, and eventually earning her Business degree with distinction from both the University of South Florida and Eckerd College. After graduation, she was invited to join the family business by her grandfather, Carlos Fuente Sr.—a man who instilled in her a deep respect for integrity, resilience, and doing things the right way.

Today, Liana remains a director and shareholder of Arturo Fuente, but has expanded her focus to new ventures in real estate, business development, and community impact. She is the founder behind several projects in Ybor City—her family’s historic home base—including the restoration of a 100-year-old cigar factory that will soon open as a mixed-use commercial and residential space.

Deeply committed to giving back, Liana currently serves on the boards of the Cigar Family Charitable Foundation, and Centro Asturiano de Tampa, and is a longtime advocate for breast cancer research—having helped raise nearly $750,000 to date.

Whether building brands, restoring spaces, or amplifying voices that deserve to be heard, Liana leads with heart, heritage, and an unstoppable drive to make a lasting impact.

Liana currently resides with her husband, Manuel García, Esq. and their beautiful dogs in Tampa.