Liana Fuente
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Author: Liana Fuente

Una agradable charla con la tampeña Liana Fuente Cuando se conversa con Liana Fuente, se adivina enseguida la estirpe de su apellido, insertado en la historia de la industria del tabaco en  Tampa. Siguiendo a los grandes titanes que fundaron Ybor City y West Tampa a fines del siglo XIX, hombres como Arturo Fuente le dieron continuidad a ese legado en el siglo XX, contribuyendo al florecimiento de una ciudad que llegó a ser la capital mundial de la fabricación de puros. Arturo, el bisabuelo de Liana, llegó desde Cuba a principios del siglo XX y en 1912 instaló su primera fábrica, inscribiendo un sello que 112 años después mantiene su prestigio alrededor de un hábito cuyo hechizo se envuelve, como su humo, entre la censura y la alabanza. Fuente interrumpió la elaboración de tabacos en 1924, cuando su fábrica en West Tampa fue destruida por un incendio. La restableció en 1946 y durante las décadas de 1950 y 1960 estuvo produciendo en el edificio situado en el 2708 N 18th St., el que acaba de adquirir su biznieta. Su abuelo Carlos y su padre Carlos Jr. expandieron la firma Arturo Fuente Cigar Co. por el Caribe al perderse el mercado cubano a...

“Much like the lotus flower that is born in water, grows in water and rises out of water to stand above it unsoiled, the Black Orchid is forged from the dark to the light to share its beauty with the world.”...

Like her family before her, Liana is a professional with love and passion for the business of premium handmade cigars. She is the Vice President of Brand Development of Arturo Fuente and also oversees all of their charitable efforts. She takes after her father, Carlito, in the way she represents such a storied and historic brand with a reputation for high class and consistency. When her father created the new “Rare Pink” line, she was the one who decided to use that to raise money for Breast Cancer Awareness. Rare Pink was introduced in 2020 when it was shipped to retailers for the holiday season. It uses Ecuadorian wrapper over a mixture of tobaccos including Nicaraguan tobacco from the Fuente farm in Estelí, Nicaragua. All of the vitolas are perfectos, with two new sizes introduced at PCA 2021 this year: Queen of Hearts and Sophisticated Hooker. Arturo Fuente announced in addition that $13 from each box would be donated to the Breast Cancer Research Foundation after the American Cancer Society refused to accept money from a company associated with tobacco. In 2020, Liana told us they raised $107,000 for Breast Cancer Research. READ MORE...

Ash Quarterly First ever award for Woman of the Year goes to Liana Fuente. Liana is the Vice President of Brand Development for Arturo Fuente and oversees all its various charitable endeavours. Speaking of Charity, Liana has made it a point to do extensive fundraising for Breast Cancer Awareness. Part of this initiative saw the launch of the Arturo Fuente Rare Pink series in which the company donates money to the American Cancer Society for every box sold. With all that Liana does, it is no wonder that she was voted Woman of the Year by consumers. Congratulations Liana!...

CigarsLover Autumn 2020 Liana has become a fixture in the cigar industry and the new face of Arturo Fuente Cigars. In this interview she sheds some light into who she is and how she has made a name for herself in the industry. Tell us a little about your time growing up? What did tenyear-old Liana want to be once she was older? When you’re a 4th generation cigar maker in a family business that has been around for over 100 years, that’s a tough question! I can’t imagine doing anything else. But if I had to ask my ten-year-old self, it would definitely be a veterinarian or a professional dancer on Broadway. As much as I love people, especially those that make up our amazing cigar industry, I love animals, especially dogs. Those in my family who came before me, like my father and grandfather, Don Carlos, taught us the importance of always giving back. Indeed, even though I work full time in the family business, I try to feed this passion by volunteering at the Humane Society of Tampa Bay, so I guess that is where I would be.   READ MORE...

BEING THE GRANDDAUGHTER OF the late Carlos Fuente, Sr. and daughter of Carlos Fuente, Jr. must carry quite a responsibility. The Arturo Fuente brand is renowned in the cigar world as the manufacturer of the world’s finest cigars. Celebrating 100 years of hard work, dedication and family tradition in 2012, Fuente cigars are a global benchmark for the cigar industry. From humble beginnings, the company has grown from strength to strength and most importantly, is still family-owned and operated in the Dominican Republic.  Read Entire Story!...