After over a decade working with Liana Fuente I have found Liana to be one of the top hard working , transparent , professionals I have met in my entire 20 year career. Her follow through is of the highest level. She brings sophistication, honesty, vision and intelligence to all of her business and personal endeavors.

Lincoln Salazar

When Liana Fuente believes in something or in someone, she will give you her heart and soul. She possesses many qualities, her most noticeable one’s being her work ethics, dedication and her desire to make a difference in everything she gets involved with. She’s business savvy, bright, witty, always taking conscientious steps to the goal line. She can walk into a crowded room and make every single person feel important.

-Berta R. Bravo, SBI Windows & Doors

“Working with and alongside Liana Fuente on numerous projects over the last 15 years, she has proven to be an effective leader with a rare combination of ‘take-charge’ attitude and ‘roll-up-your-sleeves’ work ethic. Additionally, her out of the box thinking and creative energy were an asset to the team every step of the way.”

-Erik Calviño, Publisher of Cigar Snob Magazine

The way she created the theme around this cigar and then turned it into a fundraising effort for breast cancer research was very admirable and shows how our industry is capable of so much more than just cigars. We are a caring community who strives to help others around us. She also set a good example for other women looking to strive for something bigger than themselves and stand out in a male dominated field.The way she created the theme around this cigar and then turned it into a fundraising effort for breast cancer research was very admirable and shows how our industry is capable of so much more than just cigars. We are a caring community who strives to help others around us. She also set a good example for other women looking to strive for something bigger than themselves and stand out in a male dominated field.

- Smokin Tabacco Awards

“The fourth generation of my family, of which I am the eldest, is dedicated to making sure that Arturo Fuente continues to be the shining star of the industry. Although I am stepping away from my brand development role today, no one knows what the future holds – the only thing we do know for sure is that the future will always be bright because Only Fuente is Fuente!”

- Liana Fuente

Ash Quarterly First ever award for Woman of the Year goes to Liana Fuente. Liana is the Vice President of Brand Development for Arturo Fuente and oversees all its various charitable endeavours. Speaking of Charity, Liana has made it a point to do extensive fundraising for Breast Cancer Awareness. Part of this initiative saw the launch of the Arturo Fuente Rare Pink series in which the company donates money to the American Cancer Society for every box sold. With all that Liana does, it is no wonder that she was voted Woman of the Year by consumers. Congratulations Liana!

-Ash Quarterly